This might seem pretty small in the scheme of things, but I want to draw your attention to something that’s been upsetting me for a while. It’s called “GiggleTV.”
GiggleTV is an advertising channel. It runs on over 400 screens in 8 areas in New Zealand. I came across it because it plays in my local doctor’s surgery and at my pharmacy.
Its M.O is advertising for local businesses to a captive audience, which is kind of disgusting in itself. I’d far prefer not to have to see advertising when I’m waiting for my doctor but I guess I accept that.
What I do not accept is the other M.O of GiggleTV – the supposed “giggle.”. What they like to do is mix the advertising with so-called funny memes and jokes.
Many of the jokes are sexist, racist, or classist. They’re extremely offensive. And on their website, GiggleTV claim to carry only “G-rated” humour. I guess that is code for “family-friendly.” Ok. Here’s a few examples that I don’t think quite fit that bill.
Reminder, this is in a doctor’s surgery.
This is G-rated how? It’s misogynistic, sexist, and awful.
And again! Lucky us!
Keep in mind that these people literally sell their product by telling advertisers that they can guarantee them a “captive audience.” I have to go to my doctor and my pharmacy pretty damn often. I’m being sold to advertisers.
And this sort of “socially acceptable” misogyny is the start of rape culture. It feeds into a collective pysche of women as objects and sex objects. If we don’t fight the apparently “small stuff” like this, then we accept that it’s ok to have half-naked women on screens in waiting rooms as jokes. And where do we go from there?
Please, if you see this channel in any of your local businesses, tell them you object to it. Tell them if they advertise on it, you won’t buy their products or use their services.
I will certainly be telling people here.